The voice over demo reel is your calling card in the voice-over business whether you do commercials, animation, narration, books-on-tape, trailers or promos. The conversation goes like this:
You: "I do voice-overs!"
Them: "Send me your demo"
A professionaly produced demo reel allows you to promote your skills to Talent Agents, Voice Casting Companies, Animation Companies, Advertising Agencies and directly to the clients.
At this time the commercial voice-over demo is just under 1 1/2 minutes long and consists of about 7 different edits or cuts of commercials. Each cut is from 8 to 14 seconds long and is fully produced with your voice-over plus music and sound effects. The cuts are "butt spliced" together, that is, they don't fade from one cut to the next--they just abruptly change.
At Aliso Creek I take great care in producing your voice over demo because I realize that it is your only representation in the industry. In our initial get aquainted session I say "the rules are: there are no rules". What we do is read through a variety of copy to determine your personality and the types of markets and attitudes that you fit. You're free to try or suggest anything and I will ask you to try a variety of styles. In the way we determine the best material to showcase your personality and your signiture sound.
From there I create a script of about 7 short commercials that have been edited to make them concise and exciting. You study this script for a few days and then we record. In the recording session I carefully direct you to assure the best performance. I watch pacing, inflection, emotions and timing to make sure each performance is your best, I digitally record multiple takes of each spot to give me the best material to edit.
Once the recording is done the best takes are cut together and I add background music and sound effects to make each spot sound like an aired commercial. We review the final demo to make sure you're pleased with the performances and the order of the spots and the it is mastered to vav file and MP3.
Aliso Creek Productions
4106 W. Burbank Bl. * P.O. Box 10006
Burbank, CA 91510 818-954-9931
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